“The cost of being wrong is less than the cost of doing nothing.” ~ Seth Godin
One of the nice books I came across recently was Algorithms to Live By: The Computer Science of Human Decisions by Brian Christian and Tom Griffiths. In one chapter, the authors talk about Jeff Bezos, the founder of Amazon.
Before he decided to start Amazon, Bezos had a secure and well-paid position at the investment company D. E. Shaw & Co. in New York. Starting an online bookstore in Seattle was going to be a big leap — something that his boss then advised him to think about carefully.