September 2015 - Vishal Khandelwal

People don’t care about what matters to you; they care about what matters to them.

If you want to attract an audience, you need to stop thinking about yourself and start thinking about how you can help people.

Seth Godin says…

What people really want is the ability to connect to each other.

A tribe helps like-minded people find each other. It gives them a story to tell and something to talk about.

So how do you build such a tribe?

Here’s an idea: Be generous.

Give away stuff generously. Maybe an eBook, or a complimentary download of your new song, or a daily comic.

Generosity is the best first step in marketing you’ll ever do. And nothing builds a tribe faster than giving away stuff generously.

“Observe Everything. Communicate Well. Draw, Draw, Draw,” said Frank Thomas, the famous Disney animator, when asked to give advice to young animators.

Without doubt, Thomas was asking the youngsters to be creative each day of their lives.

Creativity is in fact the heart and soul of every artist, including a writer. But the truth is that doing creative work each day, over and over, is hard.

Sometimes the feeling that comes from being creative is great. This is the time when dozens of ideas are knocking at your mind’s door, waiting to be sent on a mission.

But then there are days when you just want to quit. You are at a loss of ideas while staring at the blank page.

Your First Step in Building A Tribe

What Writing Every Day Taught Me About Living

Archives for September 2015