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Vishal Khandelwal

Est. 1978

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Marketing

Shortcuts

May 11, 2018 | 11 Comments

It is human nature to want to get a job done as quickly as possible. Like you cross the street between intersections instead of using the zebra crossing. Or you jump a fence instead of using the gate.

It is not your problem!

Most of us have grown up being told that it’s important to accomplish as much as we can. But what we often aren’t told is that rushing can result in accidents, errors, and more time spent in the long run.

It is often not worth it.

Warren Buffett, the investing legend, says, “No matter how great the talent or efforts, some things just take time. You can’t produce a baby in one month by getting nine women pregnant.”

This rule applies to almost every sphere of life. Some things just take time.

[Read more…] about Shortcuts

Your First Step in Building A Tribe

September 28, 2015 | 1 Comment

People don’t care about what matters to you; they care about what matters to them.

If you want to attract an audience, you need to stop thinking about yourself and start thinking about how you can help people.

Seth Godin says…

What people really want is the ability to connect to each other.

A tribe helps like-minded people find each other. It gives them a story to tell and something to talk about.

So how do you build such a tribe?

Here’s an idea: Be generous.

Give away stuff generously. Maybe an eBook, or a complimentary download of your new song, or a daily comic.

Generosity is the best first step in marketing you’ll ever do. And nothing builds a tribe faster than giving away stuff generously.

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